After all the excitment earlier in the year when Tescos launched their own vegan food brand Wicked, vegan options have been constantly on the rise. It's no wonder that the superstore has increased the range, as they say that the demand for plant-based foods is the biggest food trend of 2018.
The new range consists of 26 products, including 'sausage' rolls, pies, sourdough pizzas, chilled desserts, deli foods and more! The new range goes on sale from 15th October, so make sure you check your local tescos store!
The complete new Wicked Kitchen range consists of the following :
Charred Pineapple Dream Cake
Red Velvet Brownie
Smoked Carrot Celebration Sandwich
Bubble and Squeak Sandwich
Cali Roll Cold Cuts Sub
Mac Attack Salad Bowl
Citrus Noodle Salad Bowl
Tex-Mex Salad Bowl
Turmeric Cauliflower and Coconut Bites
Curried Protein Pot
Toasted Three Onion Dip
Hella’ Cold Cracked Corn Dip
Hipster Salad
Street Market Rainbow Slaw
Almighty Green
Painted Potato Salad
Packed Puff Pie
Pesto Lasagne
Big Bros Enchilada
Fiery Filthy Fries
Stir Fried Black Pepper Tofu
Chinese BBQ Shreds and Greens
Margarita Sourdough Pizza
Spicy Mushroom and Veg Sourdough Pizza
All The Rage Rolls
Curried Cauli Pasty
Have you tried Wicked?
Chef Derek Sarno who partnered with Tescos to create the range has said: “This is a dream come true for us. When we launched Wicked Kitchen back in January, the response was just phenomenal. We’re excited to be able to announce the expansion of the range today."
Have you tried any of the new range? What did you think? Let us know your favourites in the comments!
Quite often I find myself wondering if I’m doing all I can to promote veganism.
I feel like, I know that I’m making a difference by choosing to live a plant-based lifestyle, but it’s not enough.
There’s a part of me that wants to advocate and communicate the benefits of the lifestyle.
I know it’s certainly not everyone’s cup of tea and some people may be picturing me waving a placard and storming the streets right now.
No, I’m talking about “advocating and communicating the benefits of the lifestyle”. Because there are other ways to convey your point than through a megaphone.
Challenge 22
Challenge 22 is one of the ways that we can start to help people see the benefits of a Cruelty-Free Lifestyle.
The premise of this scheme is to invite omnivores to try a plant-based diet for 22 days.
Each new subscriber to the challenge gets access to their own mentor as well as a variety of resources such as recipes and tips to help guide them through this trial period.
The reason for 22 days is because according to Marco Borges (the creator of the challenge), this is the amount of time it takes to form habits around a plant-based diet.
Hopefully, within these 22 days, they should be able to see some of the health benefits as well.
So what can we do?
Ultimately, I believe schemes such as Challenge 22 will be one of the most effective means of challenging people’s perspectives over time.
It gives people the chance to ask the questions and learn about the benefits. Helping to put veganism in a positive light, as opposed to people thinking we’re mad.
As we are already vegan, here is my challenge to you:
Find one person, who has indicated that they are open to the idea of veganism (for example, they’ve said something along the lines of “I would... but…..) and tell them about the challenge.
It’s only 22 days, they have nothing to lose by it! Just promise them that they won’t starve!
Change the World
Change will happen when we open a person’s mind to new ideas. Not when we try to crack it open!
We can only steer them in the right direction but by offering them the chance to trial the lifestyle, they will have taken the first positive step to a Cruelty-Free Lifestyle.
This is why Challenge 22 is so great. It’s our responsibility to put the word out there and get people to try it.
Amy and I are also very happy to support new and existing members of the community. If you would like to speak to us for any advice or tips, you can get in touch with us through our contact page or social pages.
What have you taken part in recently? Have you helped anyone on their journey to becoming vegan? What’s your opinion on the best way to advocate veganism? We would love to hear your thoughts in the comments below!
Written by Jack Ricketts -Him-Bivore Marketing has always been my career focus. I am striving to promote a plant-based lifestyle to the masses through positive campaigns and sharing the benefits of veganism. The animals, and the planet, need us more than ever to make a change. You can find me on Instagram
It's quite a big list right? But does anything strike you as odd? Here are these locations plotted on a map:
If you’ve got your specs on, you’ll notice that we are missing some pretty key locations and whilst it may look like London is covered, at least, here is a zoom on that area for you:
Only one Dominos in the centre of London has been chosen to trial the New Vegan Supreme.
42% of streets offering a restaurant with vegan options in Brighton
28% of streets in Glasgow
19% of streets in Birmingham
These are the three, most vegan locales, in the UK and guess what. If you live there, you’re all gonna have to travel out of town to get your pizza. Especially in Brighton, the number one vegan location in the UK, where you will have to travel over 40 miles (1hr 9 minutes drive) to get to the closest Dominos that does the new pizza.
Dominos and Vegans in the past
There is a fellow is called Tim McIntyre. If you have googled “Dominos” and “vegans” in the same search, the chances are you may have already been introduced.
He’s the chief spokesman for the chain and to clarify what relevance he has to this article; he doesn’t have a lot of time for Vegans.
In one interview when asked if Dominos would consider doing vegan food in the past, this was his response:
“We will never tell a farmer how to farm. We will never tell a rancher how to raise his or her animals. What we believe is they’re the experts. They have the most vested interest in raising their livestock. It’s not just a job, we recognize that. It’s a life and we appreciate that—and we’re not afraid to stand up and say it.”
“Over the years, because we have taken the tact of what I’ll call ‘leaning into the punch’—and we’ve taken the punch and sometimes we punch back—we’ve been lucky enough to see that the extremists will go away when they realize that we are not going to cave,”
“The best answer is to be deaf. To not hear them, to not respond, to not give them a platform. The biggest mistake we make is believing that they are reasonable people. We’ve learned they’re not. That’s why they’re called extremists.”
So what’s really going on?
Those are some pretty damning words Mr McIntyre. The unfortunate truth for him is that 2018 has been the start of the Vegan Revolution and big companies do actually have to start listening.
Don’t get excited thinking Dominos have turned over a new leaf. Views like that, they don’t just change. The New Vegan Supreme wasn’t ever intended to make Vegans happy, it was intended to make shareholders happy.
When the time comes, Dominos can go back to their old ways and say “It wasn’t working out”. They can show the data to shareholders of how the vegan pizza flopped across the UK and talk them out of supporting a new vegan range.
It’s all about money to shareholders… but it’s not to Dominos. There are some hugely backward views in the organisation. They are compelled to stand up for the factory farming industry. To support inhumane methods of slaughter and to ultimately stand up for everything vegans oppose.
All they need to do, is to stock vegan cheese and a base… Vegans don’t need a Deluxe Vegan Supreme brand new pizza. Just these two options… But they won’t do it.
The Solution
It’s all very well and good to hold onto hope. But as Vegans, we all know that the switch to a compassionate lifestyle comes with sacrifices. Sacrifices that don’t hold any weight when you consider what we fight for.
Don’t wait for Dominos to change their mind. Boycott the organisation. They’ve made their standpoint on compassionate living very clear. All that is left to do is to let them fall behind with the times as the Vegan Revolution gains more traction year-on-year.
Never forget the past.
But...
If you are craving pizza, we do have a simple vegan pizza recipe for you to try out! This recipe is great because it's so easily adjusted for everyone's individual taste. You can use whatever toppings you want and easily experiment with even those less-traditional pizza topping ideas you have.
The next time someone suggests Dominos, now you have a recipe and the facts. Do with them what you will!
Written by Jack Ricketts -Him-Bivore Marketing has always been my career focus. I am striving to promote a plant-based lifestyle to the masses through positive campaigns and sharing the benefits of veganism. The animals, and the planet, need us more than ever to make a change. You can find me on Instagram
Now that autumn is here, it’s time for me to bring out those October classics. There is nothing better on a cold day than dunking warm bread into a big bowl of delicious pumpkin soup, it’s such a great way to enjoy a wholesome, nutrient rich meal.
