Her-Bivore Blog

Challenge 22 - How You Can Do More As A Vegan

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How to make a difference

Quite often I find myself wondering if I’m doing all I can to promote veganism.

I feel like, I know that I’m making a difference by choosing to live a plant-based lifestyle, but it’s not enough.

There’s a part of me that wants to advocate and communicate the benefits of the lifestyle.

I know it’s certainly not everyone’s cup of tea and some people may be picturing me waving a placard and storming the streets right now.

No, I’m talking about “advocating and communicating the benefits of the lifestyle”. Because there are other ways to convey your point than through a megaphone.

Challenge 22


Challenge 22 is one of the ways that we can start to help people see the benefits of a Cruelty-Free Lifestyle.

The premise of this scheme is to invite omnivores to try a plant-based diet for 22 days.

Each new subscriber to the challenge gets access to their own mentor as well as a variety of resources such as recipes and tips to help guide them through this trial period.

The reason for 22 days is because according to Marco Borges (the creator of the challenge), this is the amount of time it takes to form habits around a plant-based diet.

You can find out more about this in his book: The 22-Day Revolution.

Hopefully, within these 22 days, they should be able to see some of the health benefits as well.

So what can we do?

Ultimately, I believe schemes such as Challenge 22 will be one of the most effective means of challenging people’s perspectives over time.

It gives people the chance to ask the questions and learn about the benefits. Helping to put veganism in a positive light, as opposed to people thinking we’re mad.

As we are already vegan, here is my challenge to you:

Find one person, who has indicated that they are open to the idea of veganism (for example, they’ve said something along the lines of “I would... but…..) and tell them about the challenge.

It’s only 22 days, they have nothing to lose by it! Just promise them that they won’t starve!

Change the World


Change will happen when we open a person’s mind to new ideas. Not when we try to crack it open!

We can only steer them in the right direction but by offering them the chance to trial the lifestyle, they will have taken the first positive step to a Cruelty-Free Lifestyle.

This is why Challenge 22 is so great. It’s our responsibility to put the word out there and get people to try it.

To find out more about the challenge, visit their website or check out their PDF on the challenge itself.

Amy and I are also very happy to support new and existing members of the community. If you would like to speak to us for any advice or tips, you can get in touch with us through our contact page  or social pages.

What have you taken part in recently? Have you helped anyone on their journey to becoming vegan? What’s your opinion on the best way to advocate veganism? We would love to hear your thoughts in the comments below!

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Written by Jack Ricketts
Marketing has always been my career focus. I am striving to promote a plant-based lifestyle to the masses through positive campaigns and sharing the benefits of veganism. The animals, and the planet, need us more than ever to make a change. 
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